| DEVELOPMENT - Combining the efficient use of resources to produce a feasible result that meets market demand. Development starts with site selection and acquisition. At BAKER Realty Group we take extra effort to select the best locations available in market. We believe that intelligent site acquisition is the foundation of a successful development. We believe that the most successful projects must fit within their neighborhood as part of a mosaic. We consult with land planning and zoning professionals to gain entitlements that benefit all stakeholders in the neighborhood. By adding value to the neighborhood we will maximize value for our client. For our investors maximizing return on equity is our goal. We believe that maximization can be achieved through excellent design, marketing and project management. Our conceptual planning begins by consulting with architects, engineers and construction professionals who specialize in a particular asset class. We control costs with efficient capital management and project management. Intelligent market analysis leads us to define a marketing plan with the proper tenant mix and pricing points. We believe that implementation of the market plan is critical to success and must be adaptable to a rapidly changing environment. Current market trends and a view of the future are important to the success of a project. We are advocates of energy efficiency, sustainability and impacts upon the environment and the economy. Development requires putting many balls in the air. Efficient multi-tasking is what we aspire to. We will compromise pragmatically on tactical decisions but our strategic aim is to produce the ideal. |
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